|Nelu Wolfensohn, is a professor teaching at the School of design of the Université
du Québec à Montréal (UQAM), director of CRIN, le Centre de recherches des images
numériques, UQAM, and the founder of Concepts For All project, the first free of charge Internet image bank dedicated to humanitarian causes.
A poster artist of international reputation, his projects received countless awards in poster biennials and other important graphic design events. Often exposed and published, many are part of museums, national libraries and private collections. In 2010, 27 posters were included in the permanent collection of the Montreal Museum of Fine Arts.
A word about posters
I believe in the power of images, printed or digital.
In this silent, eloquent world, posters occupy a special place. At their best, they encapsulate society's economical, political, social and cultural values, conveying powerful visual metaphors through which meanings and messages can be easily understood.
Related mostly to design, music, theatre, conferences, university life or political events, my posters do not fit in a rectilinear narrative universe. Rather than translating the perception of the concrete world, the images molt, representing "something else" in place of an intrinsic reality.
I do not have a well-defined and immediately recognizable personal style. In my opinion, staying prisoner of repetitious image-making patterns enhances formalism, leading as a result to excessive dependence on predetermined recipes with detrimental effects on concept's force and substance.
Instead, my work is multifaceted — a realm in which ideas are an essential preoccupation and where photography, illustration or typography takes the lead as needed. My graphic discourse obeys mainly to an allegorical visual logic, while the aesthetic and formal aspects of the image are a second consideration.
However, a metaphoric approach does not exclude visual richness, Therefore, my posters, programmed to strike visual blows, often contain an iron fist wrapped in a sumptuous velvet glove.